Private label cosmetics
Looking for your private label in rinse-off products? Vipack helps with development, production and delivery. Together we’re going for a strong (private) brand.
What is private label cosmetics?
Cosmetics includes all personal care products. Most think immediately of make-up or perfume but cosmetics also includes hand soap, shampoo, hair conditioner and bath products. With private label cosmetics, a product is produced by a manufacturer and marketed by a retailer under its own brand name. These private labels are usually large retailer store brands, often of better quality and sold at discounted prices.
ADVANTAGES OF
Your own private label cosmetics
More and more consumers value personal hygiene and care. So it’s not surprising that the cosmetics market is booming. There are more and more products that cleanse, correct, protect and perfume the body. In an oversaturated market with so many different cosmetic products and associated brands, it’s important to keep standing out. And that’s something you can easily do with a private label.
At Vipack we develop, produce and supply private label cosmetics. We focus exclusively on rinse-off products. This form of cosmetics is used to clean the skin and hair, which is rinsed off afterwards. Examples are hand soap, shampoo, hair conditioner and bath products. Partially due to the years of experience, great deals with raw material suppliers and efficient production processes, our prices remain low, but the quality high.
- Your unique formula
- Good quality-price ratio
- Also possible as an organic or vegan private label product
- Vipack has 30+ years of research in rinse-off products
- Low prices due to close cooperation with raw material suppliers
- Vipack offers market launch support
In 6 steps your private label cosmetics
Wondering how the process works? We would be happy to explain it to you.
1) Getting acquainted
Together we determine your functional requirements and advise on the possibilities.
2) Product development
We develop a unique recipe that meets your colour and fragrance requirements.
3) Passende verpakking
A bottle matching the product and that fits the store brand style—that’s what we aim for.
4) De productie
We mix the recipe, fine-tune it and then fill the requested number of bottles.
5) Fast delivery
Our warehouse staff prepares the products and loads the lorries. The driver is ready for departure.
6) Assortment maintenance
We reflect from time to time on the partnership and see if the assortment needs to be renewed.
Success rates
Say more than a thousand words.
Why Vipack?
At Vipack we believe that every retailer can set up their own private label in liquid detergent and cleaning products or rinse-off products. With our knowledge and skills, production and packing machines, transportation and manpower we are the perfect partner. Vipack offers:
- Qualitative and distinctive products
- Products that comply with legislation and regulations
- A unique recipe for each product
- Sustainable packaging materials
- Support with market launch
Certification
Our expertise and reliability are reflected in our certifications.
Ready for your private label?
Wondering how we can help your organisation set up private label(s) in rinse-off cosmetics or other liquid detergent and cleaning products? Let’s get acquainted. We can do this in Kerkrade, at your office or via Microsoft Teams.
And discuss the possibilities.
