Private label fabric softener
Softening fabrics and adding a fresh aroma – that’s what fabric softener is for. But what is a private label fabric softener and what are the advantages of having your own private label?
What is a private label fabric softener?
With private label fabric softener, the product is produced by a manufacturer and marketed by a retailer under its own brand name. These products are often found as private labels in retail chains. Fabric softener is in high demand and the aroma possibilities are endless. That is why many retail chains expand their assortment, often by including a number of different private label fabric softeners in their assortment.
Your own private label fabric softener
Fabric softener is a valuable addition. It makes fabrics softer, more supple, protects fibres, reduces static electricity in textiles and provides a fresh fragrance. Enough reason for consumers to buy fabric softener. We are constantly seeing more fragrances among premium brands. Yet the quality remains the same (or deteriorates) and the prices … are rising.
Vipack develops, produces, packages and supplies private label fabric softener. Due to our years of experience, we know better than anyone how to develop high-quality products at the best price. Our lab technicians fine-tuning the recipe and our buyers are looking for the best raw materials. Not surprising that many of our private labels have been awarded the “Best test of the Consumers’ Association”.
Your private label fabric softener in 6 steps
Curious how? This is how it works.
1) Getting acquainted
Together we determine your functional requirements and advise on the possibilities.
2) Product development
We develop a unique recipe that meets your colour and fragrance requirements.
3) Stylish packaging
A practical bottle and an appealing label to match the product—that’s what we're going for.
4) Production process
We mix the recipe, fine-tune it and then fill the requested number of bottles.
5) Fast delivery
You place the order, our warehouse staff prepares the products and loads the lorries. The driver is ready to go!
6) Assortment maintenance
From time to time we reflect on our partnership and see if the assortment needs to be renewed.
Numbers we’re proud of.
At Vipack we believe that every retailer can set up their own private label in liquid detergents and cleaning products. With our expertise, years of experience, efficient production process and manpower make us the right partner. Vipack offers:
Our expertise and reliability are reflected in our certifications.
Ready for your private label?
Wondering how we can help your organisation in setting up private label(s) in fabric softener or other liquid detergents? Let’s get acquainted. We can do this at our office in Kerkrade, at your office or via Microsoft Teams.
And discuss the possibilities.