Private label Fabric softener
Softening fabrics and adding a fresh scent – that’s what fabric softener is for. But what is a private label fabric softener and what are the advantages of a private label? Read about it here.
What is a private label fabric softener?
With private label fabric softener, the product is produced by a manufacturer and marketed by a retailer under its own brand name. These products are often found as private labels in retail chains. Fabric softener is in high demand and the aroma possibilities are endless. That is why more and more retail chains are expanding their assortment, often by including a number of different private label fabric softeners in their assortment.
ADVANTAGES OF
Your own private label fabric softener
Fabric softener is a valuable addition. It makes fabrics softer, more supple, protects fibres, reduces static electricity in textiles and provides a fresh fragrance. Enough reason for consumers to buy fabric softener. We are constantly seeing more and more fragrances among premium brands. Yet the quality remains the same (or deteriorates) and the prices … are getting higher and higher.
Vipack develops, produces, packages and supplies private label fabric softener. Due to our years of experience, we know better than anyone how to develop high-quality products at the best price. Our lab technicians fine-tuning the recipe and our buyers are looking for the best raw materials. Not surprising that many of our private labels have been awarded the “Best test of the Consumers’ Association”.
- Distinguishing in the market
- Each product has a unique recipe
- Better quality than most premium brands
- Vipack develops, produces and supplies
- Favourable price-quality ratio
- 30+ years of experience as a private label manufacturer
Your private label fabric softener in 6 steps
Curious about the procedural plan? We are happy to explain it to you.
1) Understanding your vision
We work with you to understand your requirements and brainstorm the perfect private label fabric softener that meets your needs.
2) Unique formulation
In our lab, we create a custom formula designed to deliver the softness, fragrance, and functionality your customers expect.
3) Custom packaging design
We select bottles and labels that highlight your brand and complement your private label product line.
4) Streamlined production
Our efficient production process ensures precise blending, pumping, and filling, allowing us to meet your order requirements with ease.
5) Reliable delivery
Our logistics team ensures your fabric softener is always in stock and ready for prompt delivery to your warehouse or distribution centers.
6) Continuous product development
We regularly assess your private label range, exploring opportunities to innovate and keep your fabric softener competitive in the market.
Production data
Numbers we’re proud of.
Why Vipack?
At Vipack we believe that every retailer can set up their own private label in liquid detergents and cleaning products. With our expertise, years of experience, efficient production process and manpower make us the right partner. Vipack offers:
- Qualitative and distinctive products
- Products that comply with legislation and regulations
- A unique recipe for each product
- Sustainable packaging materials
- Market launch advice
Certification
Our expertise and reliability are reflected in our certifications.
Ready for your private label?
Wondering how we can help your organisation in setting up private label(s) in fabric softener or other liquid detergents? Let’s get acquainted. We can do this at our office in Kerkrade, at your office or via Microsoft Teams.
And discuss the possibilities.
