Private label Liquid detergent
Colourful packaging, vibrant labels and a mix of fragrances: liquid detergent comes in all shapes and sizes.
What is a private label liquid detergent?
With private label liquid detergent, a liquid detergent is produced by a manufacturer and marketed by a retailer under its own brand name. You often see private label liquid detergent as a store brand. Did you know that a store brand in the supermarket is almost half the price of a premium brand? So it’s not surprising that consumers prefer private labels more often to more expensive variants. As a result, retailers are expanding their assortment.
ADVANTAGES OF
Your own private label liquid detergent
Overall liquid detergent, colouring liquid detergents, liquid detergent for delicates and black clothes. Liquid detergents come in many shapes and sizes. Research shows that an average family washes about 4 to 5 times a week. This number has increased considerably in the last 15 years. This means that liquid detergent is becoming an indispensable product and is always an item on the shopping list. The demand is high. And the competition? They devote their budgets mainly on marketing and demand high prices.
With a private label liquid detergent, it’s all about the product itself. The low marketing costs make it possible to produce better and cheaper products compared to most premium brands. Vipack develops, produces and delivers various kinds of private label liquid detergent. Thanks to years of experience, we know better than anyone how to keep prices low but quality high. This ensures favourable price-quality ratios and helps stand out in the market.
- Unique and high-quality recipe
- Better quality than most premium brands
- Favourable price-quality ratio
- 30+ experience as a private label liquid detergent producer
- We offer market launch support
- We always listen to your functional requirements
In 6 steps your private label liquid detergent
Ready for your own private label but curious about the process? We will be happy to explain it to you.
1) Introduction
We collaborate with you to define your requirements and develop the perfect private label liquid detergent for your target audience.
2) Unique formulation
Delicate, dark, or white laundry: we develop a unique formula for each variant of private label laundry detergent.
3) Custom packaging design
We choose practical and eye-catching bottles and labels that align with your brand identity and appeal to your customers.
4) Streamlined production
We blend the formula with our latest mixing machines, pump this unique mix, and then quickly fill the required number of bottles.
5) Reliable delivery
Our logistics team keeps your liquid detergent in stock and ready for smooth and timely delivery to your warehouse or retailers.
6) Product Development
Together, we reflect on our collaboration and assess whether your product range needs an update.
Deeds, not words
Numbers we’re proud of.
Why Vipack?
At Vipack we believe that every retailer can set up their own private label in liquid detergents and cleaning products. With our expertise, years of experience, efficient production process and manpower make us the right partner. Vipack offers:
- A unique recipe for each product
- High-quality and distinctive products
- Products that comply with legislation and regulations
- Sustainable packaging materials
- Support with market launch
Certification
Our expertise and reliability are reflected in our certifications.
Ready for your private label?
Wondering how we can help your organisation set up private label(s) in liquid detergents or other cleaning products? Let’s get acquainted. We can do this at our office in Kerkrade, at your office or via Microsoft Teams.
And discuss the possibilities.
