Private label special cleaners
Curious to find out which private label special cleaners Vipack can develop, produce and supply for you? We’re happy to tell you.






First things first: What is private label special cleaner?
Special cleaners are created specifically for specific surfaces. Examples of these are liquid soap for floors, glass cleaner for windows or limescale removers for taps. In case of private label special cleaner, the product is produced by a manufacturer and marketed by a retailer under its own brand name. As a retailer, you can have your own private label green soap produced and marketed as a store brand, often with a favourable price-quality ratio.

ADVANTAGES OF
Your own private label brand special cleaner
Some surfaces require special treatment. Think, for example, of a toilet bowl cleaner and limescale remover for the shower. There are more and more variants of special cleaners on the market, something that makes the quality of the product increasingly important. Did you know that store brands are often of better quality than premium brands? The time premium brands invest in marketing is used by private labels for research, development and product optimisation.

Consumers increasingly use special cleaning products. This is a trend that you as a retailer can easily take advantage of. Are you considering setting up a private label special cleaner? Then Vipack can help with its development, production and supply. Read more about how we do this and contact us.
- Special cleaners each with unique formulas
- Favourable price-quality ratio
- Complies with laws and regulations at all times

- Leading private label manufacturer for 30+ years
- Low prices due to close cooperation with suppliers
- Market launch support
In 6 steps your private label special cleaner
This is how it works.
1) Getting acquainted
We take stock of your requirements and brainstorm together about the desired outcome.
2) Product development
We create a unique formula that meets your functional requirements.
3) Suitable bottle
A bottle that matches the product and fits well with the store brand style—that’s what we're going for.
4) The production process
An efficient production process: our machines mix, fine-tune and fill bottles at lightning speed.
5) Fast delivery
You place the order. Our warehouse staff prepares the products and loads the lorries. The driver is ready for departure.
6) Assortment maintenance
We reflect on the partnership and see if the assortment needs to be renewed.
Production data
Says more than a thousand words.
Why Vipack?
At Vipack we believe that every retailer can set up their own private label in liquid detergent and cleaning products. With our expertise, years of experience, efficient production and packing machines, logistics experience and manpower, we are the right partner. Vipack offers:
- Qualitative and distinctive products
- Products that comply with legislation and regulations
- A unique recipe for each product
- Sustainable packaging materials
- Support with market launch


Certification
We have all necessary and (above) legal certifications at our disposal.
Ready for your private label?
Wondering how we can help your organisation set up private label(s) in special cleaners or other liquid detergents and cleaning products? Let’s get acquainted. We can do this at our office in Kerkrade, at your office or via Microsoft Teams.
And make an appointment immediately.
