Private label washing-up liquid
You will find everything you need to know about private label washing-up liquid on this page. You can also read how we can help you set up your own store brand.






What is a private label washing-up liquid?
A private label is a concept in which products are produced by a manufacturer and marketed by a retailer under his own brand name. Would you like to introduce your own private label washing-up liquid? Then Vipack can take care of the development, production and delivery for you. The product will be marketed by you as a retailer, under your own brand name of course.

ADVANTAGES OF
Your own private label washing-up liquid
Whether you’re looking for your own private label washing-up liquid or you want to expand your existing assortment: a private label washing-up liquid is a great choice. After all, washing-up liquid is a popular household product —in the past, now and in the future. The high demand and relatively low costs to purchase raw materials guarantee attractive prices. You can then determine the margins yourself with which you can convince the customer to buy at your retail chain.

At Vipack we develop, produce and supply private label washing-up liquid. And we have been doing that for years. Thanks in part to our many years of experience, we manufacture private label washing-up liquid at favourable price-quality ratios. This makes it difficult for competitors to make comparable products in the same price range. Your washing-up liquid will stand out in the market. Together we can create a very strong product.
- Vipack always adheres to your functional requirements
- Vipack develops high-quality products
- Private label washing-up liquid that stands out in the market

- Vipack has 30+ years of experience as a private label manufacturer
- Favourable price-quality ratio
- Vipack offers market launch support
Your private label washing-up liquid in 6 steps
Wondering how the process works? We would be happy to explain it to you.
1) Introduction
During the first meeting, we map out your needs, preferences, and functional requirements. We provide tailored advice to explore the possibilities that fit your goals.
2) Development
Our lab technicians develop a unique, high-quality formulation for each product. These formulations are rigorously tested by third parties to ensure quality and then finalized with your approval.
3) Thoughtful packaging
We collaborate with you to choose practical and stylish packaging that suits user needs and aligns seamlessly with your brand and product assortment.
4) Production
We blend the custom formulation in our state-of-the-art mixing machines, transfer it to our filling machines, and produce the required number of bottles with precision and care.
5) Reliable delivery
Our warehouse team ensures your products are in stock and ready for shipment. Once you place an order, the trucks are loaded, and delivery is scheduled promptly.
6) Assortment Maintenance
We regularly evaluate our collaboration and reflect on your product lineup to determine if updates or innovations are needed to keep your private label ahead of the curve.
Production data
Numbers don’t lie.
Why Vipack?
At Vipack we believe that every retailer can set up their own private label in liquid detergents and cleaning products. With our expertise, years of experience, efficient production and packaging machines, logistics experience and manpower, we are the partner you’re looking for. Vipack offers:
- Qualitative and distinctive products
- Products that comply with legislation and regulations
- A unique recipe for each product
- Sustainable packaging materials
- Advice on market launch


Certification
Our expertise and reliability are reflected in our certifications. We have, for example, ISO 9001, ISO 14001 and EU Ecolabel as well as other legal certifications.
Ready for your private label?
Wondering how we can help your organisation set up private labels in liquid detergents and cleaning products? Let’s get acquainted. We can do this in Kerkrade, at your office or via Microsoft Teams.
And discuss the possibilities.
