Complete private label assortment
Are you looking for a private label assortment in liquid detergent and cleaning product? Vipack helps with the development, production and delivery of your future remarkable products.
First things first: What is a private label assortment?
With a private label assortment various products are developed, produced and supplied by a manufacturer and marketed by a retailer under their own brand name. You often see private labels as store brands. A strong store brand makes you stand out as a retailer. It gives you a unique selling position compared to competitors, which can be a reason to buy from you.
ADVANTAGES OF
Your own private label assortment
Most premium brands can be found at almost every retailer these days, but a strong private label—that’s not always the case. A good private label assortment is therefore a valuable addition. It can be the deciding factor for consumers to buy from your retail chain. You determine the functional requirements, the smell and colour, the packaging and you have control over prices and market introduction.
At Vipack we specialise in the development, production and supply of private label liquid detergents and cleaning products. Thanks in part to years of experience, good deals with suppliers of raw materials and our efficient production processes, we offer favourable price-quality ratios. So it’s no surprise that many of our products are ranked as one of the best according by the Dutch Consumers’ Association “Best Tested” category.
- In charge of your own store brand
- Unique selling position for consumers to buy from you
- Outperforms premium brands in terms of price-quality ratio
- Vipack is the expert in private labelling
- Free advice on assortment choices
- Products comply with all laws and regulations at all times
Your own private label assortment in 6 steps
It starts with getting acquainted and ends with delivery; what does the rest of the process look like?
1) Initial introduction
During the introduction, we map out your needs and functional requirements, offering tailored advice on the available possibilities.
2) Development in the lab
Our lab technicians create a high-quality formulation for each product. These formulations are tested by third parties and approved by you.
3) Suitable packaging
Together, we select packaging that matches the user quantities and aligns with the design of the rest of your assortment.
4) Production
We blend the formulation in our mixing machines, pump liters into our filling machines, and fill the desired number of bottles.
5) Fast delivery
We ensure your products are in stock. Once you place an order, the trucks are loaded, and the driver is ready to depart.
6) Assortment maintenance
Together, we reflect on our collaboration and assess whether your assortment needs updating or innovation.
Success rates
We’re proud of.
Why Vipack?
At Vipack we believe that every retailer can set up their own private label in liquid detergents and cleaning products. With our expertise, years of experience, efficient production process and manpower make us the right partner. Vipack offers:
- Qualitative and distinctive products
- Products that comply with legislation and regulations
- A unique recipe for each product
- Sustainable packaging materials
- Support with market launch
Certification
Our expertise and reliability are reflected in our certifications. We have, for example, ISO 9001, ISO 14001 and EU Ecolabel as well as other legal certifications.
Ready for your private label?
Wondering how we can help your organisation set up private label(s) in liquid detergent and cleaning products? Let’s get acquainted. We can do this in Kerkrade, at your office or via Microsoft Teams.
And discuss the possibilities.
