Private label assortment
Are you looking for a private label assortment in liquid detergent or cleaning products? Vipack helps with the development, production and delivery of your future remarkable products.
First things first: What is a private label assortment?
With a private label assortment various products are developed, produced and supplied by a manufacturer and marketed by a retailer under their own brand name. You often see private labels as store brands. A strong store brand makes you stand out as a retailer. It gives you a unique selling position compared to competitors, which can be a reason to buy from you.
Your own private label assortment
Most premium brands can be found at almost every retailer these days, but a strong private label—that’s not always the case. Therefore, a good private label assortment is a valuable addition. It can be the deciding factor for consumers to buy from your retail chain. You determine the functional requirements, the smell and colour, the packaging and you have control over prices and market introduction.
At Vipack we specialise in the development, production and supply of private label liquid detergents and cleaning products. Thanks in part to years of experience, good deals with suppliers of raw materials and our efficient production processes, we offer favourable price-quality ratios. So it’s no surprise that many of our products are ranked as one of the best according by the Dutch Consumers’ Association “Best Tested” category.
Your own private label assortment in 6 steps
It starts with getting acquainted and ends with delivery; what does the rest of the process look like?
1) Getting acquainted
During the first meeting together, we map out your wishes and functional requirements and advise on the possibilities.
Our lab technicians develop a high-quality recipe for each product. These are tested by third parties and approved by you.
3) Appropriate packaging
Together we choose packaging that suits the user quantities and goes well with the rest of the assortment in terms of design.
We mix the recipe in our mixing machines, pump litres to our filling machines and fill the requested number of bottles.
5) Fast delivery
Together, we reflect on our cooperation and see if the assortment needs to be improved..
6) Assortment maintenance
Samen reflecteren we op de samenwerking en bekijken we of jouw assortiment toe is aan vernieuwing.
We’re proud of.
At Vipack we believe that every retailer can set up their own private label in liquid detergents and cleaning products. With our expertise, years of experience, efficient production process and manpower make us the right partner. Vipack offers:
Our expertise and reliability are reflected in our certifications. We have, for example, ISO 9001, ISO 14001 and EU Ecolabel as well as other legal certifications.
Ready for your private label?
Wondering how we can help your organisation set up private label(s) in liquid detergent and cleaning products? Let’s get acquainted. We can do this in Kerkrade, at your office or via Microsoft Teams.
And discuss the possibilities.