Complete private label assortment

Are you looking for a private label assortment in liquid detergent and cleaning product? Vipack helps with the development, production and delivery of your future remarkable products.

Private label assortment

First things first: What is a private label assortment?

With a private label assortment various products are developed, produced and supplied by a manufacturer and marketed by a retailer under their own brand name. You often see private labels as store brands. A strong store brand makes you stand out as a retailer. It gives you a unique selling position compared to competitors, which can be a reason to buy from you.

ADVANTAGES OF

Your own private label assortment

Most premium brands can be found at almost every retailer these days, but a strong private label—that’s not always the case. A good private label assortment is therefore a valuable addition. It can be the deciding factor for consumers to buy from your retail chain. You determine the functional requirements, the smell and colour, the packaging and you have control over prices and market introduction.

At Vipack we specialise in the development, production and supply of private label liquid detergents and cleaning products. Thanks in part to years of experience, good deals with suppliers of raw materials and our efficient production processes, we offer favourable price-quality ratios. So it’s no surprise that many of our products are ranked as one of the best according by the Dutch Consumers’ Association “Best Tested” category.

Your own private label assortment in 6 steps

It starts with getting acquainted and ends with delivery; what does the rest of the process look like?

1) Eerste kennismaking

Tijdens de kennismaking brengen we jouw wensen en functionele eisen in kaart en adviseren we in de mogelijkheden.

2) Ontwikkeling in het lab

Onze laboranten ontwikkelen voor elk product een kwalitatief hoogstaand recept. Deze worden getest door derden en goedgekeurd door jou.

3) Passende verpakking

Samen kiezen we verpakkingen die past bij de gebruikershoeveelheden en qua design in lijn zijn met de rest van het assortiment.

4) De productie

We mengen het recept in onze mengmachines, verpompen liters naar onze afvulmachines en vullen het gewenste aantal flacons.

5) Snelle levering

We zorgen ervoor dat jouw producten op voorraad zijn. Plaatst jij de bestelling? Dan worden de vrachtwagens gevuld en staat de chauffeur klaar voor vertrek.

6) Assortiment onderhoud

Samen reflecteren we op de samenwerking en bekijken we of jouw assortiment toe is aan vernieuwing.

Success rates

We’re proud of.

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Products delivered each year
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Leading retail customers
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Products "Best Tested" according to the Dutch Consumers’ Association
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Products delivered per month
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Leading retail customers
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Products "Best Tested" according to the Dutch Consumers’ Association
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Products delivered per month
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Leading retail customers
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Products "Best Tested" according to the Dutch Consumers’ Association

Why Vipack?

At Vipack we believe that every retailer can set up their own private label in liquid detergents and cleaning products. With our expertise, years of experience, efficient production process and manpower make us the right partner. Vipack offers:

Private label production

Certification

Our expertise and reliability are reflected in our certifications. We have, for example, ISO 9001, ISO 14001 and EU Ecolabel as well as other legal certifications.

Ready for your private label?

Wondering how we can help your organisation set up private label(s) in liquid detergent and cleaning products? Let’s get acquainted. We can do this in Kerkrade, at your office or via Microsoft Teams.

And discuss the possibilities.

Vipack René Richters